Gina Asoudegan


Gina Asoudegan


Gina Asoudegan is Director of Communications at Applegate, the nation’s leading brand of natural and organic meat. At Applegate she is responsible for advocating for policy around food issues such as the overuse of antibiotics in animal farming. Her strategy has been to use art, music and film to build public awareness about food related issues. Gina was involved in the marketing and distribution of Lunch Line, a documentary about the state of school food in the U.S. She is currently working with Uji Films on Resistance, a documentary about the growing resistance to antibiotics linked to animal agriculture. Gina is interested in food system innovation and in 2012 helped produce the first in a series of Meat Hackathons – events where people from various backgrounds come together, and use systems thinking, to prototype solutions to challenges in the way sustainably raised meat is produced, processed, distributed, sold and consumed. Gina is also the founder of the Bucks County Foodshed Alliance, a non-profit organization dedicated to building infrastructure for the production, distribution and sale of locally grown and produced food in Bucks County Pennsylvania. The organization has instituted farm to table programs in schools, established farmers markets and helped farmers transition from conventional to organic farming. Gina lives in Lambertville, New Jersey


Lambertville, NJ 08530

What draws you to the STIA conference?

I'm interested in how systems thinking can be embraced within a company's existing culture.

What are you hoping to experience?

I want to learn how I can facilitate a systems thinking mindset inside the company where I work.

What are you most passionate about?

I'm passionate about making change in the food system and improving the way food is raised and produced in our country – moving from the industrial model of food production to local, sustainable systems.

How do you see transformation occurring from this conference?

I want to take what I learn from the conference and apply it the work I'm doing on food issues.